Triller

Triller is an AI-powered music video app and talent discovery platform that allows users to create professional-looking videos in a matter of seconds. Pick a song, select the portion of the song you want to use, snap a few takes and with the tap of a button you have a celebrity-quality music video starring you and your friends.


Overview

Triller has more than 250 million downloads, and 65 million monthly active users, with celebrities from Kevin Hart to Vanessa Hudgens regularly using the app to create their own music videos. In August 2020, Triller became the number 1 download on the app store in 50 markets including the United States, U.K., Brazil, and Australia.  Growing at an exponential pace with over 500% month-over-month growth with some of the highest usage time within social apps (over 20 minutes average, with three times a day login average for users, and over an hour daily by creators).

With Triller’s biggest competitor, Tik Tok, being banned in certain countries like India, and to over 2 billion people worldwide, due to concerns over privacy and data sharing, Triller has been able to capitalize. They have over 40 million users in India alone without spending one dollar on marketing in the country. 

Dozens of well known artists like Snoop Dogg, The Weeknd, Lil Wayne, and Pitbull, not only use the platform to promote their brand and music, but are also investors in Triller. Their partners and investors include 8 of the top 10 streaming artists and several of the largest labels, managers and music influencers. Triller recently launched in-app music streaming, allowing users to immediately begin streaming full-length music and exit the app while the music continues to stream, currently at no cost to the user.

Triller’s current parent company, Proxima Media, has been responsible for producing more than 200 films, which have grossed over $25 billion at the box office. Proxima Media’s films include Immortals, The Fast and the Furious, Girl with the Dragon Tattoo, Wanted, Limitless, The Fighter, Mamma Mia!, Grown Ups, Beyond the Lights, and The Social Network, which received eight Oscar nominations.