Instacart lets you shop from local stores online, then sends a “personal shopper” to fulfill and deliver your order to you the same day. Unlike other grocery delivery services, the company doesn’t stockpile fresh produce in a massive warehouse. Instead, their shoppers shop at major grocery stores in your area like Kroger, Shaw’s, and Costco through its website, and then sends your order to one of its employees. This personal shopper goes to the store, picks up everything on your list, and then drives it to you.

A Global Leader

Since the Covid-19 Lockdown started in March, Instacart’s order volume has increased more than 500%. They have generated more revenue in the first half of 2020 than they did in the full year of 2019. Due to increased demand, Instacart is currently hiring 300,000 more ‘shoppers’, the name of the employees who pick up and deliver groceries. It is on track to have 750,000 shoppers by the end of 2020 which is more 5x more than the 150,000 shoppers they had in 2019. Their valuation has gone up almost $ 4 Billion since late June signifying a gain of more than 30%.

Recently, Instacart has expanded its product delivery to much more than just groceries. They now deliver anything from Office Supplies to Home Improvement products to Pet Products and so much more. Think of it as the Uber of delivery! In 2019, Instacart had $3 Billion in revenue.