Addepar is a private investment management cloud-based technology company that offers an integrated financial software platform. Founded in 2009 by one of the Palantir co-founders Joe Lonsdale, Addepar’s platform helps clients achieve faster implementation for the assets they manage. Headquartered in Silicon Valley, Addepar’s main goal is to empower investors and advisors so they can navigate the increasingly complex world of investment management, which during these unprecedented and volatile times, the difference of fractions of a second could mean millions of dollars for their clients.

A Global Leader

What makes Addepar a maverick in the investment management software industry is its platform. Addepar combines an investor’s and financial advisor’s portfolio data to real-time market data in order to make the safest and smartest moves. The Addepar platform also includes applied category-defining performance reporting along with an analytics program. Coined as the “private sector response” of the 2008 financial crisis, Addepar eliminates the manual burden of investment management in a way that allows advisors and investors to access customized reports so they can make the smartest decisions with their investments.

The Addepar platform primarily serves investors and financial advisors at private banks, family offices and those in the private wealth management industry. Currently, companies such as Standard & Poor’s, AB Bernstein, Jefferies and Morgan Stanley are some of Addepar’s biggest customers who make up over $2 trillion in managed assets under the Addepar platform.

As stated by Addepar’s Chief Executive Officer, Eric Poirier in May of 2019, “the future looks brighter than ever for our clients and the markets we serve, and we’re eager to continue accelerating our pace of innovation.” A month later, Addepar released its mobile app available for Apple and Android products with the aim to allow further accessibility of the platform. At the end of June 2019, it was announced that Addepar entered into a partnership with Mirador, a financial services firm to extend its industry-leading platform to serve single-family offices and wealth management firms with less than $300 million in assets under management. Addepar had really strong growth over the last several years, adding on average $10 billion a week.